Frances Calitz- Life Coaching- Branding

Frances made a change in her career to something she was passionate about and would love doing everyday. Frances is a life coach based in Johannesburg, South Africa. She wanted to change her logo as she wasn’t completely happy that it properly represented her business. She wanted to keep the tree of life concept but change her colours and all round design. We worked hard and came up with a few ideas but none were quite right until I designed the new logo which she completely fell in love with.